Social Media Takes on Late Night Hunger

I read an interesting article in the LA Times about a taco truck (wish these were popular in Atlanta!) that has developed a frenzied Twitter following. The article is rather long and a bit cumbersome, but the gist is this: 

Kogi is a unique taco truck that serves up korean-inspired $2 tacos, making it stand out among other street vendors that thrive in the LA area. Here's the catch - being that the business is run out of a truck, you'd be hard pressed to track it down on your own. That's where Twitter comes in. The Kogi crew has developed quite a following - over 3,500 at the time of this post - of hungry folks who get realtime updates on the truck's next location. A general schedule is posted on their website, but with Twitter, they can alert everyone if there's a sudden change in plans, or even if they are running late (with lines of up to 800 taco-lovers, it can take a while to feed everyone, and LA traffic is a nightmare!). 

Point being, in just a few months this team of family and friends have turned an idea in to a booming business, all by using cheap and free social media techniques. They've gained a hearty fan base and created a community phenomenon that feels truly authentic - a rare commodity these days. I think their success is an inspiring look at the new world of marketing.