Exploring the Marketing Potential of Microsoft Tag

Ok, first things first, I did not closely follow CES '09 and my reader was so bogged down with posts on all the amazing technology that I admittedly didn't have the time to read most of them. If I had, perhaps I would have discovered Microsoft Tag last month, but instead I read about it today and it blew my mind (just a little!).

Microsoft Tag is technology that lets individuals (or businesses) create a personalized "colorblock" that can be stuck virtually anywhere and acts as a gateway to a wealth of digital information. Wait, what, huh? Yeah, it took me a minute too. Here's the scenario:

  • I request a "tag" from Microsoft. This tag is individual to me. I am a beautiful and unique snowflake.
  • I print or paste this tag wherever I please, be it on my business card, my t-shirt or my twitter profile.
  • Someone who wants to know more about me snaps a picture of my tag with their compatible camera phone and they are instantly connected to a page of relevant information.
  • Just like I can have my own tag, I can also snap pictures of others to learn more about someone or something.
This post on B2B Marketing Confidential examines just a few of the potential marketing tie-ins for these tags, including using them on retail displays and putting codes on hardware components for a direct link to relevant tech support. I think this technology has the potential to be really cool, if it takes off.

Tying in to the retail display idea - what if you could snap a picture of a tag on a product you're interested in and instantly be connected to consumer reviews of the product? I know you can find these using a smartphone anyway, but as technology progresses, it seems to be all about making things easier and faster.


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