LinkedIn to Launch Ad Network

To capitalize on high membership rates and a desirable audience profile, LinkedIn has announced the birth of its own ad network.

LinkedIn will launch the network, in conjunction with Collective Media, on Monday. The CPM (cost per thousand impressions) starts at an astoundingly high $30 at a time when most social networks are struggling to sell at rates of $1 CPM. Text ads are available at a lower cost. LinkedIn is able to demand higher rates because of their affluent and influential customer base. With an average household income of $110,000, 64 percent of LinkedIn members are male, the average age is 41, and 49 percent are business decision makers.

The network will utilize partner sites. LinkedIn browsers will be cookied upon visiting the site. Members will be grouped into different, targetable categories to serve up ads on partner websites. Users will, of course, be able to opt out.

A simpler way to avoid companies tracking your every move? Set your browser to periodically clear cookies.

More details and stats at TechCrunch.


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