Getting to Know Gamma Women

A report from Meredith Corporation on Marketing Charts this week says that there are upwards of 55 million "Gamma women" out there. A Gamma woman is someone who influences a wide network of consumers and generates and disseminates new ideas and trends. Basically, an influencer who's a woman.

Meredith Corporation suggests that the Gamma women will bring about a new marketing model. Traditionally, marketing efforts have been geared toward an Alpha woman, who values status and tends to be materialistic. In contrast, Gamma women display the following characteristics:

  • Collaborative and inclusive
  • Feels empowered by information
  • Values relationships of all kinds
  • Defines success for herself
  • Individualistic and self-actualizing
  • Believes work should fit personal and family needs; not the other way around
  • Strives to be healthy and is comfortable in her own skin
  • Enjoys creative pursuits and opportunities for self-expression
  • Environmentally conscious
  • Faith and spirituality are important
  • Willing to share her time and talents
“Gammas are true brand advocates who are passionate and spread the word about what they like,” said Jack Griffin, president of Meredith Publishing. “It’s time for marketers to engage Gammas where they are already looking for social currency - talking with them versus talking at them.”

For a more indepth look at the 5 Profiles of Gamma women, read the full article here.


AsianCajuns said...

I had never heard of the term before, but I like it! I wonder what the new marketing model will look like... I'm intrigued ;)

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