Coupons Make a Comeback

Hard times call for Sundays spent clipping coupons from your local paper.

A Prospectiv study published by Brandweek indicates that 72% of consumers are using more coupons today than they were six months ago. 81% of those polled admit to using coupons at the grocery store.

Most consumers are getting their coupons for newspapers and magazines, but there was some interest in receiving them via direct mail (39%) or email (26%). In fact, though newspapers are a popular way to obtaining coupons now, only 14% of those polled indicated it was their preferred method for future coupon clipping.

Good news for online advertisers (and for trees):

80% of participants said they would be very likely or likely to increase their use of coupons if they could be tailored to their interests and delivered online.