TV Still the Main Source of News in America

Despite the rise in popularity of blogs and online news feeds, Americans are still getting most of their news through the good, ol' fashioned TV set.

The unsurprising results of a Pew Research Center's biannual survey, released Sunday, show that younger Americans trend toward online news, while older citizens op for the traditional television broadcasts.

According to Pew, there is now a sizable group of a more engaged, sophisticated and well-off people, called "integrators," that use both traditional and online sources to get their news - accounting for 23% of the surveyed group.

"Like Web-oriented news consumers, integrators are affluent and highly educated. However they are older, on average, than those who consider the Internet their main source of news," the survey said.

The survey also showed that the heaviest news viewers tend to be older and of a less affluent, accounting for the trend to seek out news on TV rather than online. Cable news is gaining popularity with TV viewers, with local broadcasts losing steam.

As expected, there has been an overall decline in the percentage of people who said they read a newspaper the day before [the survey], to 34 percent from 40 percent two years ago.

Those who rely on the internet for their news have a median age of 35 and make up the smallest percentage of the polled audience. However, when combined with the "integrators" who are trending toward online sources as well, this makes up a significant group for advertisers to pursue.


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