NBC Now Selling Reserve Supply of Olympic Advertising

According to AdvertisingAge, NBC has sold off $10 million dollars of Olympic advertising time in the first part of this week, indicating that they'd been holding back supplies in order to lure in potential advertisers with impressive viewer-ship numbers.

This added revenue is coming from both new and existing parties and tops off the $1 billion of ads NBC has already sold going in to the Games.

This year's Game have garnered 168 million viewers in the first five days, surpassing the numbers from Athens in 2004. The vast majority of these eyes have come from TV views, and NBC is battling criticism that they are slacking on streaming online coverage in order to force people to watch TV broadcasts, which bring in higher advertising revenues.

NBC says that commercial pods during the Olympics have been more frequent than a typical prime-time broadcast, but also shorter.