Fortune 500 Companies Not Surfing the Blog Wave

The July 2008 issue of PR Week reports the surprising finding that a recent survey of Fortune 500 companies shows that only 15% maintain active blogs. 

Not so suprising was the top 4 Fortune 500 industries that are blogging: Computers, Office Equipment ; Network and Other Communications Equipment; Semiconductors and Other Electrical Components (Intel, AMD, etc.); and Internet Services and Retailing.

Seems to me that there is a lot more opportunity to give people a look inside your company - and simply to tell your side of the story. These companies are missing out on a vital part of today's marketing culture - and relationships with Gen Y and Millennials are sure to suffer for it. This is the time that today's giants of industry need to be connecting with consumers on a personal level and fostering relationships with the future spenders in America. 

The study also found that it's larger companies that are doing most of the blogging - with 32% of the Fortune 50 blogging. This is disappointing, since blogging is one of the cheapest available marketing techniques and smaller organizations could easily take advantage of this accessible trend. 


fortune 500 said...

Nice writing. You are on my RSS reader now so I can read more from you down the road.

Allen Taylor

blog template by suckmylolly.com : header hand photo by Aaron Murphy