But You Already Knew That...

Marketing is a societal process which discerns consumers' wants, focusing on a procduct or service to fulfill those wants, attempting to move the consumers toward the products or services offered. Marketing is fundamental to any businesses growth. The marketing teams (marketers) are tasked to create consumer awareness of the products or services through marketing techniques. Unless it pays due attention to its products and services and consumers' demographics and desires, a business will not usually prosper over time.

Or so says the all-knowing Wikipedia.