3.17.2009

Big Brand Makeovers Visualized

I really enjoyed a piece on WalletPop which takes us through a number of popular brands who have recently revamped their image. This kind of change often causes a controversy and in extreme situations, we've even seen brands being forced to revert back to their old look (as with the Tropicana uproar).

With the internet and outlets like blogs and Twitter becoming so widely used, the power is in the hands of the people. Remember my post about how Discover Card's campaign struck me as insincere? After I wrote that I noticed in my analytics report a flood of views from an ad agency that just happens to represent Discover. Anyone notice how the new commercials address this consumer skepticism? I'm not saying, but I'm just saying. Embrace the power.

 
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