GPS Targeting Personalizes Bus Ads

A New York CBS news station is reporting that Manhattan buses are testing a new technology that allows for ads to changed based on the location of the bus.

The ads, which are more like TV commercials than traditional outdoor advertising, can also be made time-sensitive, showing breakfast items in the morning and beer at happy hour.

The Metropolitan Transportation Authority reports that ads could be seen on as many as 200 bus routes by early next year.

WCBS via Gizmodo


blog template by suckmylolly.com : header hand photo by Aaron Murphy