GPS Targeting Personalizes Bus Ads

A New York CBS news station is reporting that Manhattan buses are testing a new technology that allows for ads to changed based on the location of the bus.

The ads, which are more like TV commercials than traditional outdoor advertising, can also be made time-sensitive, showing breakfast items in the morning and beer at happy hour.

The Metropolitan Transportation Authority reports that ads could be seen on as many as 200 bus routes by early next year.

WCBS via Gizmodo

Apologies All Around , and the Launch of About.com Atlanta

I have absolutely been neglecting this blog this month. Truth be told, I've been completely buried in getting my new About.com Guide to Atlanta up and running. Those of you who live in Atlanta, please check out the new page on About.com, where I'll now be writing and managing all content. In addition to a blog updated frequently each week, you'll also find information on events, attractions, restaurants and nightlife, Atlanta neighborhoods and more.

Though I'm excited to have this new opportunity, I still look forward to sharing juicy marketing tidbits with everyone here.