Are You Recession Ready?

A recent report from the Conference Board Consumer Confidence Index shows a continued downward trend in May and now stands at 57.2 (1985=100), down from 62.8 in April - and a 16-year low (Oct. 1992, 54.6).

"Weakening business and job conditions coupled with growing pessimism about the short-term future have further depleted consumers' confidence in the overall state of the economy, said Lynn Franco, Director of The Conference Board Consumer Research Center. Consumers' inflation expectations, fueled by increasing prices at the pump, are now at an all-time high and are likely to rise further in the months ahead."

Check out these articles for ideas on how companies are making the best of a bad situation:
Wooing Customers in a Slowing Economy - Tips from Tourism Marketers
Empowering Employees as Customers Look to Haggle
Using Loyalty Programs to Boost Sagging Sales
Advertising Heads Online
What Tactic is Most Recession Proof?


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