Recommended Reading

I know this is not an industry-related book. But the truth is, we could all learn a lesson from David Sedaris. He's taken short anecdotes from his life - some of them unique, but some of them mundane - and created a series of New York Bestsellers. If Sedaris can write such a captivating account of quitting smoking or his childhood babysitters, surely us marketers can take a page from his book and put a creative twist on our writing next time we're asked to draft a press release about something less-than-newsworthy.

Get it here: When You Are Engulfed in Flames